Which Beauty of Joseon Face Serum is Right for Your Skin?

a group of bottles with different colored liquid

Which BOJ Serum Fits Your Skincare Routine?

5 serums, 5 easy ways to upgrade your fall skincare.

That chill in the air is back. You’re reaching deep into your closet to rework your wardrobe, but have you thought about your skincare routine? Fall is the season of layering, so it makes sense to get your skin in on it, too.

When it comes to serum, think of your overall routine in three main layers. Your toner is your lightest layer that preps and helps the rest of your routine absorb. Then, it’s your face serum’s turn. Finally, your moisturizer locks it all in. Today, we’re focusing on that Korean serum step, which helps you customize your skin goals of the day. Want more glow? There’s a glass skin serum for that. Craving bounce? Same. Suddenly very aware of your pores after catching yourself in particularly unforgiving bathroom lighting? BOJ has your back.

You don’t need to stick to one serum, especially when the seasons start to change. As summer gives way to fall, you might notice that what your skin is asking for starts to shift. The lightweight routine that got you through August might need a little more hydration. Maybe you’re ready to work on the uneven-looking tone summer left behind, or maybe your skin is perfectly happy and you want to hang on to that glass-skin glow through sweater weather.

You can stay loyal to one serum, switch between formulas as your goals change, or mix and match depending on what your skin is asking for that day.

So, what’s on your skin agenda right now?

When Your Summer Glow Didn’t Get the Fall Memo: Glow Serum

You know those first few weeks of fall when you get to re-discover layering outfits, but your skin looks like it missed the memo? The glow isn’t quite glowing, texture is feeling a little more noticeable, and you want to get things back on track without completely rethinking your daily skincare routine.

Enter Glow Serum : Propolis + Niacinamide. This glass-skin favorite is for the days you want to tackle both radiance and the look of texture. Propolis helps hydrate and soothe, while niacinamide helps support a more balanced-looking complexion. This propolis and niacinamide serum is further boosted with BHA to help gently exfoliate and refine the appearance of pores. Together, they help skin look smooth, fresh, and decidedly more luminous.

Glow Serum is easy to keep in rotation during that awkward in-between weather when you need a jacket in the morning and a tank top in the afternoon. Apply a few drops after toner, gently pat it in, and follow with moisturizer. Glass-skin glow secured.

a woman holding a small bottle of liquid

When You’re Ready to Get Back to Basics: Glow Deep Serum

Summer can be a lot. Sunny weekends, travel, and late nights add up. Your skincare routine might’ve gotten a little more flexible than usual. Fall’s your chance to get back into a rhythm.

Glow Deep Serum : Rice + Alpha-Arbutin is the bottle to reach for when your complexion needs help with both radiance and balanced hydration. Rather than loading your routine with step after step, this is about returning to ingredients that do their jobs well.

Rice has been used in Korean beauty rituals for generations, and we keep finding new reasons to love its radiance-boosting properties. Here, it’s paired with alpha-arbutin to focus on uneven tone and dark spots, revealing your natural radiance over time.

Add Glow Deep Serum to your nighttime routine when you look in the mirror post-summer and decide your complexion could use a little reset. Remember: this is a PM-only serum, because alpha-arbutin is vulnerable to light and heat. Use a few drops of this Korean skincare essential before bed, and give your skin the glow-boosting reset it’s asking for.

a bottle of liquid next to a glass of root

When Your Skin Could Use a Little More Bounce: Revive Serum

The air is getting crisp, and your skin might be looking a little less plump as a result. Before we enter full winter-dryness territory, meet Revive Serum : Ginseng + Snail Mucin.

Designed for skin that feels tired, dry, and lacking in elasticity, our Revive Serum brings together two potent K-beauty ingredients to help refresh and get your bounce back. Snail mucin serums have been popular for years in K-beauty, known for their elastic texture, deep hydration, smoothing effects, and skin barrier support. We put our own spin on this Korean skincare classic by combining purified snail secretion filtrate with Panax ginseng root extract, our Hanbang hydration hero that also helps support the moisture barrier. The formula also includes Centella asiatica (cica) and mushroom extracts to help calm and add even more moisture.

It’s a combination that feels especially right when the season starts changing and your lightweight summer layers aren’t giving you quite as much as they used to. If your skin feels like it’s looking a little flat, just give it a few drops of this bounce-boosting hero.

a bottle of liquid next to a glass of water

When Your Skin (And You) Are Having a Week: Calming Barrier Serum

The temperature dropped 10 degrees overnight, you went overboard with your actives, and every outfit you try on just isn’t doing it. Whatever’s going on, Calming Barrier Serum is here to restore chill.

This bottle is your BFF when your skin goal isn’t to exfoliate, resurface, or perfect, but simply “Can everyone calm down please?” At the heart of the formula is Green Tea-HA™, our BOJ-exclusive ingredient for soothing, refreshing hydration. It feels like a fresh drink of water for your skin, while supporting a complexion that feels hydrated, comfortable, and a little less stressed out. Multi-weight hyaluronic acid and panthenol work together to provide deep hydration and a moisture veil to make it last.

This soothing, hydrating serum is especially nice to have around when the seasons change, and your skin feels completely different from AM to PM. It’s your little reminder that sometimes, the most productive thing you can do is chill.

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When Your Pores Enter the Chat: Pore Firming Serum

Catch yourself in a mirror and your pores were the only thing you saw? No need to reach for the harshest scrub you can find, especially when colder weather is making your skin a bit more sensitive. Meet Pore Firming Serum.

The hidden hero behind our gentle pore serum is Red Bean PDRN™, our BOJ-exclusive vegan PDRN extracted from red beans. It supports healthy-looking skin and a visibly smooth complexion. Plus, we paired it with a peptide for an extra firming, hydrating boost. We made it for all skin types to experience deeper pore care with gentle, barrier-friendly ingredients that won’t hurt the moisture barrier. This noncomedogenic tested formula is especially ideal for congested complexions and anyone who wants to refine the look of large pores.

Reach for this Hanbang PDRN serum when you want a fall reset, without the “reset” being a super intense overhaul. It’s a milder approach to address the appearance of pores while still fitting comfortably into the rest of your skincare routine. Plus, the silky formula absorbs fast to create a smooth look that’s ideal for layering under makeup.

Whatever your skin needs right now, you just need the right serum (or two) by your side. Don’t feel pressured to pick a favorite, either: You can rotate between your set, use multiple at once, and switch things up as your skin goals shift.

The next time you’re perfecting your outfit layering combos, don’t forget about your skin. Mix and match serums, paired with a toner to prep and a moisturizer to lock it all in, then watch your routine fall into place.

Which serum are you grabbing today?